PET FAIR ASIA ENLARGES ITS PET PORTFOLIO BY INVESTING IN CHINA PET EXPO

PRESS RELEASE – Shanghai, August 21^st, 2024

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PET FAIR ASIA ENLARGES ITS PET PORTFOLIO BY INVESTING IN CHINA PET EXPO

GLOBUS EVENTS, the organizer of Pet Fair Asia – Asia’s leading international pet show –has reached an agreement with Beijing Lanneret International Exhibitions (a local Beijing based organizer) for making a strategic investment in its China Beijing International Pet Products Exhibition, also known as China Pet Expo (CPE). The official deal signing ceremony took place  on August 20th, the day before the opening of the 26th edition of Pet Fair Asia in Shanghai.

The powerful combination of experience and know-how from both organizers aims to create a greater influence and synergy in China’s pet market and provide a more efficient and comprehensive trade platform for the industry. The first results of the partnership will be shown at the China Pet Expo 2025, planned to be brought to the audience with an upgraded concept and higher professional services. From 2026 onwards, the show will be managed by a new JV company established by both organizers.

China Pet Expo, which held its 11th edition in March 2024, is one of the largest pet products exhibitions in northern China, with a strong brand recognition and market position in its region. Since its establishment in 2014, it has always taken place in Beijing during spring time, creating an important year start procurement platform for the pet industry, with great growth potential and profitability.

Pet Fair Asia is the largest and most influential B2B and B2C international platform for the pet industry in Asia. This year the show will host an all-time record of 300,000 sqm exhibiting space occupied by over 2,500 exhibitors who will showcase the most ground breaking innovations of the pet industry at 360 degrees. The show is expected to welcome more than 100,000 professional visitors and 350,000 consumers and influence over 3.5 million pet lovers. Pet Fair Asia’s constant growth and success have led to the establishment of its satellite events in Beijing (Pet Fair Beijing) and Shenzhen (Pet Fair South China). In 2021 it also launched Pet Fair Southeast Asia, the only dedicated B2B International show in Southeast Asia, which takes place every year in Bangkok.

Mr. David Zhong, Founder of Pet Fair Asia, said: "Both, Pet Fair Asia and China Pet Expo have been deeply involved in the pet industry for many years and assisted its rapid development. I believe that through resource integration and complementary advantages, the two parties will be able to jointly create more opportunities and add value for the pet industry. This investment is not only a further milestone in Pet Fair Asia’s growth strategy, but also a reflection of our confidence in the future of the pet industry. I look forward to now serve the industry through a close cooperation between the parties and continue meet the growing needs of enterprises and pet owners.”

Mr. Edwin Tan, CEO of GLOBUS EVENTS said: “We are extremely excited about this investment, which aligns with our strategy to continue enhancing our role in the pet industry. Both organizers are a perfect fit from business operations, resource background, and industrial culture point of view. Our strong management expertise and brand building capabilities, together with the vast industry resources, make it possible for us to keep our crucial role as one of the world’s largest offline trade platforms for the pet industry.”

Mr. Cao Lin Hun, General Manager of Beijing Lanneret International Exhibitions said: “We are very pleased to join forces with GLOBUS EVENTS, a well-recognized exhibition organizer with a strong background in the pet industry. Through the joint expertise of both parties, our China Pet Expo will enhance its brand positioning and upgrade its model, with the purpose to provide its participants with continuous professional services and more trade opportunities.”

As the global pet market continues its growth, this investment is a testimonial of Pet Fair Asia’s commitment to accelerate its role as an unmissable trade platform for the industry and create more value and opportunities for the worldwide players in China and beyond.  

For more information on GLOBUS EVENTS read https://www.globusevents.com/en/ 

For more information on Pet Fair Asia read  www.petfairasia.com

    

Media Contact: 
Ms. Winnie Zhu – GLOBUS EVENTS
Tel: +86 21 6195 6046 
Email: winnie.zhu@globusevents.com 

About Pet Fair Network:

Community

apa (Asia Pet Alliance): Founded in 2019, apa is an innovative platform powered by associations, societies, companies and individual professionals of the pet industry in Asia. It focuses on the China pet industry and, at the same time, aims to unite the entire Asian pet market, with the purpose to establish common norms for the industry and promote its growth and healthy development.

Events

Pet Fair Asia South East Asia 2024 (3^rd edition, 30 October-01 November) - Bangkok International Trade & Exhibitions Center (BITEC), Bangkok, Thailand. The International Pet Industry Trade Hub in Southeast Asia. The show is co-organized in partnership with VNU Exhibitions Asia Pacific Co., Ltd.

Pet Fair Asia South China 2024 (8^th edition, 06-08 December) – Shenzhen World Exhibition & Convention Center, Shenzhen, China. The event supports the development of pet industry manufacturers, brands and distributors in China’s southern provinces.

Pet Fair Asia Beijing 2025 (4^th edition, March 2025) – Beijing National Convention Centre, Beijing, China. The event supports the development of pet industry manufacturers, brands and distributors in northern China.

Publications

 “Blue Book of the Pet Industry”: Annually published by apa, "Blue Book of the Pet Industry" has gained extensive industry recognition and dissemination and has become a must-read report for pet industry professionals as well. The book has been translated into English for distribution in overseas pet markets, with the purpose to assist the continuous integration of China's pet industry into the global academia and researches.