Concurrent Show - VIV SELECT CHINA 2026

This year, Pet Fair Asia will launch the Pet Fair Asia Supply Chain Conference, bringing together supply chain experts and industry leaders to jointly explore new trends in industrial upgrading.

Since its first edition in 2011, International Pet Industry Summit (IPIS), recognized as the most important event in China pet market, has become the Asia pet industry trend indicator. Top pet industry leaders from China and overseas gather here each year to discuss the profound changes taking place in Asian pet markets, facilitates business networking and supports the rapid development of the industry.

The 2026 Asia Pet Hospital Management Conference will leverage the expert insights from the Asian pet diagnosis and treatment industry chain to explore the industry's future path. It aims to gain profound insights into APAC pet diagnostic and care market trends, delve into pet hospital talent strategies, customer complaint management, AI applications, business breakthroughs, and value growth strategies. The conference will also share case studies on operational growth and unique service features of overseas pet hospitals, as well as benchmarks comparing pet medical care with human medical services, all aimed at fostering the sustainable growth of pet hospitals across the Asia-Pacific region.

In response to the major trends of pet food becoming more functional and precision-oriented, this year's summit has been upgraded from pet food summit to the Asia Pet Health and Food Summit. It focuses on four core areas: market & consumer trends, formula technology & precision nutrition, manufacturing technology upgrades, and brand & user strategy. The summit brings together domestic and international nutrition experts, R&D leaders, and marketing executives to deeply cultivate the industry with a long-term perspective, and to collectively break through growth bottlenecks.