Pet Fair Asia 2024 held another record edition with the highest international visitation in its history

PRESS RELEASE – Shanghai, August 29, 2024

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Pet Fair Asia 2024 held another record edition

with the highest international visitation in its history

The 26^th edition of Pet Fair Asia brought the worldwide pet industry community together in Shanghai from 21^st to 25^th August 2024, for its largest edition up to date. Throughout its 300,00sqm of gross exhibiting space, more than 2500 companies, including most of the worldwide leading brands, showcased all types of pet industry products and the most groundbreaking innovations. Pet Fair Asia Supply also made its debut as a co-located show which gathered 600 exhibitors from the full spectrum of the pet industry supply chain.

Despite the current economic challenges around the world, the show’s visitation remained robust and far exceeded the expectations with a total of 124,000 professionals coming from 91 different countries, including Greater China. It registered, in particular, a remarkable increase of 41.8% over 2023 from the international visitors, which, for the first time, accounted for 10% of the total visitors, making this edition the most international up to date. The number of consumers who visited the event in the last 2 days reached also an all-time high of 386,000 people.

David Zhong, the Founder of Pet Fair Asia said: “The growth of Pet Fair Asia, on both scale and visitation, was nothing but a testimonial of the pet industry’s confidence towards the Asian markets, despite the current uncertain economic environment. In particular, the overwhelming international participation indicates that China continues to be an attractive market and a crucial player for the industry at international level.”

China pet market remains resilient and dynamic, showing an impressive capability to adopt fast to changes and bring to the industry some of the most fascinating innovations and trends. According to the research shared by Boston Consulting Group (BCG) during the show, China’s pet food market grew by a CAGR of 25-30% during 2019-2023, outpacing all the other retail markets. The rising consumption power from middle and affluent classes, especially from tier 3 and below cities, supported by the government agenda, will continue to guarantee a long-term resilience for the pet consumer market in the country. The 27^th edition of Pet Fair Asia will return to Shanghai New International Expo Centre (SNIEC) from August 20^th to 25^th, 2025.

A SHOWCASE OF INNOVATIONS AND FUTURE TRENDS

Pet Fair Asia 2024 exhibitors had the opportunity to showcase the abundance of the product categories and some of the most innovative ideas in the pet business. More than 30 new brands were launched during the show, together with 2000 new products exhibited at the dedicated INNOVACTION area. The attendees highlighted the impressive upgrade on the quality and cutting-edge technology applications that characterized the Made in China products.

Following the consumption trends, “Pet Friendly Lifestyle” area welcomed the ever-growing attention on pets from various adjacent industries. It gathered leading brands from sectors such as furniture, interior design, home decoration, electric appliances and more, with the purpose to showcase how other industries are embracing the philosophy of creating a balanced living environment between humans and pets in the nowadays society. Panasonic, Honeywell, Dyson, to name a few had their showcases in this area.

FOCUS ON TRADE

Pet Fair Asia’s main focus is to create business and trade opportunities for all the players in the market. It fully aggregates upstream and downstream resources of the industrial chain and provides a one-stop trading platform, where business discussions prevail. To better match the supply with the demand, the organizers put a particular emphasis on the hosted buyer program, on both domestic and international demand side. 100 handpicked international buyers coming from 15 different countries and 30+ purchasing groups from all over China participated at various onsite tailor-made business matching activities, which included visits at selected exhibitors’ stands as per the buyers’ purchasing needs, speed match-making, networking events and more. The international buyers had also the opportunity to attend a half day tour at a local pet shop and pet hospital, for a first-hand experience of the local practices and consumption behaviors.

A LEARNING AND EDUCATION PLATFORM

Over 40 onsite forums and events took place during the 5 days of Pet Fair Asia 2024 with the purpose to integrate pet industry resources, share the latest industry data and researches, deeply discuss and interpret the trends, as well as provide participants with valuable insights and cooperation opportunities. The topics discussed covered multiple sectors such as medical care, supply chain, food, e-commerce and retail. In particular, the 13^th International Pet Industry Summit (IPIS) – Asia CEO Forum, welcomed over 500 attendees who heard from 25 speakers and panelists, while Asia Pet Food Summit saw 18 speakers share their knowledge with over 300 attendees. Speakers were top management representatives from a wide range of important players in the pet industry; from the research and consulting companies such as, Boston Consulting Group (BCG), Euromonitor International and JD.com, to industry associations such as World Pet Association (WPA), Asia Pet Alliance (apa) and leading companies such as ADM, Boehringer Ingelheim, Mars Pet Nutrition China, Nestlè Purina China, Royal Canin China and many other. Experts from influential online platforms such as Tencent Smart Retail and Red Book (Xiaohongshu) shared the trends of the growing consumptions and latest consumers’ behaviors in the industry.

For more information about Pet Fair Asia visit: www.petfairasia.com

About Pet Fair Network:

Community

apa (Asia Pet Alliance): Founded in 2019, apa is an innovative platform powered by associations, societies, companies and individual professionals of the pet industry in Asia. It focuses on the China pet industry and, at the same time, aims to unite the entire Asian pet market, with the purpose to establish common norms for the industry and promote its growth and healthy development.

Events

Pet Fair Asia South East Asia 2024 (3^rd edition, 30 October-01 November) - Bangkok International Trade & Exhibitions Center (BITEC), Bangkok, Thailand. The International Pet Industry Trade Hub in Southeast Asia. The show is co-organized in partnership with VNU Exhibitions Asia Pacific Co., Ltd.

Pet Fair Asia South China 2024 (8^th edition, 06-08 December) – Shenzhen World Exhibition & Convention Center, Shenzhen, China. The event supports the development of pet industry manufacturers, brands and distributors in China’s southern provinces.

Pet Fair Asia Beijing 2025 (12^th edition, 27 February – 2 March, merged with China Pet Expo) – China International Exhibition Centre, Beijing, China. The event supports the development of pet industry manufacturers, brands and distributors in northern China.

Publications

 “Blue Book of the Pet Industry”: Annually published by apa, "Blue Book of the Pet Industry" has gained extensive industry recognition and dissemination and has become a must-read report for pet industry professionals as well. The book has been translated into English for distribution in overseas pet markets, with the purpose to assist the continuous integration of China's pet industry into the global academia and researches.