The 14th International Pet Industry Summit——Asian CEO Summit

Date: August 19th 13:00-18:30

Language: Chinese and English

The 14th International Pet Industry Summit (IPIS), themed “Navigating the Pet Economy's New Potential in a Shifting Landscape”, will gather global business leaders and experts to explore the roads to counter-cyclical growth, analyze macro-economic situation, propose the methods corresponding to the present vulnerable context and the business opportunities that AI and ESG may bring, release  the latest global and Chinese pet market data in 2025 and probe into the pan-pet ecology layout. Its goal is to empower the breakthrough growth for the pet industry and create a better future for human and pet.

Agenda

Theme - Global Trade Landscape

Global trade regulations remain in flux, with tariff barriers tightening and loosening in cycles, and policy adjustments swinging back and forth like a pendulum-charactenized by high uncertainty and frequent volatility. In the face of this situation, how can enterprises move beyond passive reactions to become truly proactive, anticipating and preparing for changes in advance? How can they make the most of policy windows to build highly resilient defensive systems, effectively hedge against risks, and successfully navigate through different market cycles?

13:10-13:40 Keynote Speech: Response Strategies to New Global Trade Landscape

13:40-14:20 CE0 Panel Discussion:Strategic Decisions for Pet Enterprises Amidst Global Trade shifts

14:20-14:50 Keynote Speech:Release of the 2025 Asia Pet Industry Blue Book

14:50-15:10 Exclusive: Decoding the New Growth Trends in the Trillion-Dollar Pet Economy

Theme - Loneliness Economy& Emotional Value

SCI studies have shown that the happiness brought by cats and dogs is comparable to an annual salary of 650,000 RMB! As the fifth long economic wave collides with an increasingly atomized and lonely society, has the pet economy already become a trillion-level, emotion-driven industry? Emotional value may become the greatest dividend—how can we transform emotional connections into commercial value and user loyalty, build a new pet economy, and stand out in a highly competitive market? 

15:10-16:10  Keynote Speech: Emotional Solace in the Loneliness Economy- New Growth Pathways in the Era of Emotional Value

Theme - AI + Pet Industry

AI is evolving from general-purpose models toward industry-specific applications, becoming a core engine driving improvements in social efficiency and creativity. How can pet industry enterprises move beyond simply using AI to optimize operations, and truly transform it into a driver of innovation and a source of strategic advantage? At the same time, will this AI-driven shift in mindset reshape competitive boundaries, introduce cross-industry competitors, and ultimately disrupt the current market landscape? 

16:10-16:25  From Insights to Leadership: How Can Enterprises Transform Emotional Value into lnnovation Momentum?

16:25-16:55  Panel Discussion: How to Harness the Power of Al to Reshape Corporate Business Logic?

Theme - Human-Pet Intergration Cross-Industry Vision

With the development of the pet economy, the commercial forms of human consumption are being precisely replicated in the pet world. This business model of the "parallel universe of humans and pets" is creating a trillion-level new blue ocean in the pet industry. How can enterprises cross-border inject mature business models from the human consumption field into the pet industry.

16:55-17:15  Cross-Border Perspective:  Explore Growth Potential of Pet Business From the Perspective of Human Business

Theme - Full Life Cycle Health Management

With the continuous expansion of pet-owning population and the in-depth popularization of scientific pet care concepts, the pet industry is entering a new era of full lifecycle health management. How can enterprises focus on the health needs of pets throughout their lifecycle, seize the opportunity of fine feeding, innovate functional nutrition, expand medical care service ecosystems, embrace new opportunities in new retail channels, and continuously innovate products and services to empower efficient and sustainable business growth? 

17:15-18:00  Panel Discussion: How Can Enterprises Ride the Trend of Lifecycle Health Management, Embrace Fine Feeding, Innovate Functional Nutrition, Expand Medical Care Service Ecosystems, Tap into New Retail Opportunities, and Reconstruct a New Paradigm for Sustainable Business Growth? 

Theme - Growth Potential of Non-Standardized Demands

Pet food and standard pet supplies have made the mainstream market a fiercely competitive "red ocean," with intensifying price wars and rampant homogenization. However, outside the spotlight, personalized, customized, and service-oriented "non-standard" demands are rapidly emerging. Could this vast blue ocean become the next growth engine for the pet industry? How can companies accurately identify, effectively reach, and better serve these non-standard demands to achieve differentiated breakthroughs? 

18:00-18:30  Non-standard Blue Ocean: The Entry and Layout of Cross-Industry Enterprises 

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