Theme: "Building a Caring, Vibrant and Sustainable Human-Pet Ecosystem”
Date: 18th August, 2026
Time: 13:00-18:30
Target Audience: CEOs and Senior Executives in the Pet Industry.
Language: Chinese - English simultaneous interpretation
Location: Pudong Ballroom, Kerry Hotel Pudong, Shanghai
Since its inception in 2011, the International Pet Industry Summit (IPIS) – Asian CEO Summit has become a leading conference and trend indicator for China's pet industry. This year, it is expected that over 700 attendees and 25+ speakers will gather to discuss the profound shifts unfolding across Asian pet markets. The summit aims to help industry leaders steer through market volatility, clarify direction amid differing views, tap into new value in established markets, and pursue long-term, sustainable growth.
Full Agenda
| 13:00-13:10 | Opening Address |
Marco Trends & AI | |
| 13:10-13:50 | [Macro Business Insights] Bain' s Perspective: Macroeconomic Trends, AI Outlook, and the Future of the Pet Industry Hao Zhou, Senior Partner, Head of Greater China Private Equity Practice, Bain & Company |
| 13:50-14:20 | [Industry Data Release] China Pet Industry Annual Report 2026 Benny Hao，Vice President of apa, Founder of Pet Industry Collaboration and Incubation Academy |
Brand Long-Termism | |
| 14:20-14:40 | [Systematic Branding Strategies] Persistent Issues and New Paths for Pet Industry Branding Ray Yang, Partner, Branstar & Kontext |
| 14:40-15:10 | [External Insights] From Purchase to Belonging: Building a "We" Brand Michael Pu, NIO Vice President, Head of firefly Brand Marketing & NIO Life |
| 15:10-15:50 | [Breaking Boundaries · Reshaping] How to Create New Pathways for Pet Branding and Build Sustainable Brand Equity Moderator: Ray Yang, Partner, Branstar & Kontext Panelists: Lv Shaojun, Co-Founder of NOURSE
Yu Xiaochun, Vice President of Tianyuan Pets and Head of Petstar Brand
WEN Guangkai, Chairman, GAOYEA
Yuan Hui, Head of Pet Industry, Xiaohongshu E-commerce |
| 15:50-16:30 | [Giants vs. Rising Stars] How Heritage Brands Stay Agile and How New Entrants Scale Up Systematically Moderator: Joanna Lu, Senior Expert Partner, Bain & Company
Panelists: Ganesh Ramani, General Manager, Mars Pet Nutrition China
Nicole Niu, Head of Companion Animal Business, Boehringer Ingelheim China
Yuan Ye, Co-founder, Head of Product & User Experience, naisi
Tiantian Xu, Founder & Designer of Hato |
Consumption & Retail Model | |
| 16:30-17:10 | [Breaking Boundaries] From market reach to LTV, how to unleash new growth in pet retail sector? Moderator: Benny Hao，Vice President of apa, Founder of Pet Industry Collaboration and Incubation Academy
Panelists: Jill Chen, Head of Personal Care, Baby & Maternal, and Pet Categories, Merchandising Department, Metro Headquarters
Helios Yang, Owner and CEO, MARSMART PETS Jay, Founder of PETZOO China
Shang Yin, General Manager of the Pet, Musical Instrument, and Fragrance Industry, Taobao and Tmall
Jacky Yang, Vice President, Head of Commercialization and Solution Business, Gemii Technology |
Sustainability & Going Global | |
| 17:10-17:50 | [Global Trust] From Product to Value: Sustainability as the New Passport for Pet Industry Growth Moderator: William Wang, Head of Consulting, China, Euromonitor International
Panelists: Alex Blamberg, Director of ATO Shanghai
Sohail Shaikh, Deputy HM Trade Commissioner for China
Jack Lee, Counsellor (Sanitary & Phytosanitary), New Zealand Embassy Beijing
Hannah Hintz, Senior Sustainability Advisor, Pet Sustainability Coalition
Huang Li, Co-founder of Fubei Pet Food & General Manager of BILE |
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