SUSTAINABILITY TAKES CENTRAL STAGE AT PET FAIR ASIA 2026

PRESS RELEASE – Shanghai, May 14, 2026

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SUSTAINABILITY TAKES CENTRAL STAGE AT PET FAIR ASIA 2026

The newly launched EcoPaws Asia program, guided by the Pet Sustainability Coalition (PSC) standards, will focus on highlighting sustainability as a core driver of the Asian pet industry

In today's global marketplace, sustainability is no longer an optional commitment but a fundamental requirement shaping how industries evolve, compete, and grow. In particular, China has set ambitious environmental targets and is firmly committed to achieving carbon neutrality by 2060. It has also strengthened its focus on green development and ESG regulation, encouraging industries to adopt cleaner production methods, improve resource efficiency, and enhance environmental compliance across supply chains. These policies are driving tangible changes and clear actions at the business level across all industries. Within the pet industry specifically, this transition is fostering a new wave of innovation, from biodegradable materials and recyclable packaging to energy-efficient manufacturing processes and more responsible sourcing practices. China's pet industry is ready for solutions that combine high quality, environmental excellence, and deep alignment with international market dynamics.

Against this backdrop, Pet Fair Asia Ltd. is proud to announce the launch of EcoPaws Asia, a dedicated sustainability program debuting at Pet Fair Asia 2026, scheduled from August 19 to 23, 2026, at the Shanghai New International Expo Centre (SNIEC). Supported by a formal agreement with Pet Sustainability Coalition (PSC), the program is aligned with PSC's established standards and guidance, ensuring consistency, credibility, and meaningful impact across all activities.

EcoPaws Asia represents a strategic initiative of Pet Fair Asia, designed to recognize, promote, and accelerate sustainability leadership within the Asian pet industry. Leveraging the large number of pet enthusiasts attending the event, the show is committed to enhancing education and encouraging responsible decision-making among end consumers when selecting products. 

The initiative will introduce a series of integrated activities within Pet Fair Asia 2026, providing enhanced visibility and targeted visitor guidance for brands whose products align with sustainable development objectives. By integrating PSC-aligned standards into its framework, EcoPaws Asia ensures that participating companies are assessed and showcased based on credible sustainability performance and demonstrable progress.

More specifically, the booths of selected companies will be highlighted as "Must-Visit," guiding attendees toward standout innovations and enabling them to experience these achievements firsthand. In addition, the dedicated EcoPaws Asia Showcase Area will feature a curated selection of environmentally responsible and forward-thinking products. The program will also facilitate targeted business matchmaking between buyers seeking sustainable solutions and the manufacturers behind them. An Awards Ceremony will recognize outstanding achievements and best practices across multiple categories, while onsite forums will ensure sustainability remains at the forefront of the conversation.

"We recognize that sustainability is now a defining force in shaping the future of the pet industry," said Aida Cuko, International Business Director at Pet Fair Asia Ltd. "Across Asia, and particularly in China, we are witnessing remarkable progress in innovation, responsible manufacturing, and ESG alignment. EcoPaws Asia reflects our commitment to supporting and amplifying these efforts, while ensuring that sustainability is fully integrated into the industry's growth story. We are especially pleased to have the guidance of PSC for this initiative. As an expert in the field, their support and consultation will help us integrate internationally recognized sustainability standards into the EcoPaws Asia framework."

"Across the global pet industry, sustainability is becoming a core part of how companies innovate, build resilience, and earn consumer trust," said Jim Lamancusa, CEO of the Pet Sustainability Coalition. "EcoPaws Asia creates an important platform for companies across Asia to showcase measurable progress and accelerate practical solutions together. We're proud to support Pet Fair Asia in building a program grounded in credible standards and continuous improvement across the industry."

EcoPaws Asia aims to serve both as a recognition platform and as a catalyst for continuous improvement, encouraging companies to adopt measurable, transparent, and science-based approaches to environmental and social responsibility. It also stands as another testament to Pet Fair Asia's commitment to advancing the pet industry and supporting its sustainable growth.

About the Pet Sustainability Coalition 

The Pet Sustainability Coalition is a nonprofit that advances sustainability in the pet industry through collaboration, education, and innovation. Founded in 2013 by eight companies, PSC now serves more than 200 member companies across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals, and report on their achievements. Additionally, PSC leads retailers, distributors, manufacturers, brands, and suppliers in pursuing collaborative solutions to some of the largest industry-wide issues, such as sustainable packaging and protein sourcing. Learn more at www.petsustainability.org. 

For more information about the show visit: www.petfairasia.com

Media Contact: 

Ms. Cathy Li

Tel: +86 21 6195 6042

Email: cathy.li@globusevents.com

 

Ms. Manda Huang

Tel: +86 21 6195 3571

Email: manda.huang@globusevents.com

About Pet Fair Network: 

Community

apa (Asia Pet Alliance): Founded in 2019, apa (Asia Pet Alliance) is a platform powered by regional associations, societies, companies and influential individuals in the pet industry in China. It aims to establish common norms, advocate and promote the growth of the pet industry in China and the Asian region. It also facilitates the development of the pet retail industry, fosters communication and global connections, conducts researches and provides various educational and social services.

Events

Pet Fair South East Asia 2026 (5th edition, 28 – 30 October) - Bangkok International Trade & Exhibitions Center (BITEC), Bangkok, Thailand. The International Pet Industry Trade Hub in Southeast Asia. The show is co-organized in partnership with VNU Exhibitions Asia Pacific Co., Ltd.

Pet Fair South China 2026 (10th edition, 11 - 13 December) – China Import and Export Fair Complex, Guangzhou, China. The event supports the development of pet industry manufacturers, brands and distributors in Southern China provinces. 

Pet Fair Beijing 2027 (14th edition, 11 – 14 March) – China International Exhibition Center (Shunyi Hall), Beijing, China. The event supports the development of pet industry manufacturers, brands and distributors in Northern China.

Publication

 "Blue Book of the Pet Industry": Annually published by apa, "Blue Book of the Pet Industry" has gained extensive industry recognition and dissemination and has become a must-read report for pet industry professionals in China. It is a comprehensive research and analysis of the evolving pet market in China, which provides important statistics and serves as a valuable resource for understanding and forecasting the future trends within the industry.