Pet Fair Asia returns in 2026 more international and B2B-focused than ever

PRESS RELEASE – Shanghai, March 26, 2026

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Pet Fair Asia returns in 2026 more international and B2B-focused than ever

Entering its 28th edition with bold initiatives and strong momentum, Pet Fair Asia returns to Shanghai from August 19 - 23, 2026, set to achieve new milestones. As Asia's flagship event for the pet industry, the show continues to push boundaries by broadening its scope and impact. Through strategic initiatives and new thematic additions, it is evolving beyond a traditional annual gathering into a fully integrated, forward-looking platform - one designed to meet the industry's changing needs while supporting the sustainable growth of the global pet community.

"We are delighted to present a continually refreshed platform to our audience each year, enriched with new programs and innovative initiatives that showcase the very best of Asia's pet industry," said Edwin Tan, CEO at Globus Events - show's organizer. "As both a manufacturing and innovation powerhouse, China remains a key and rapidly expanding pet market, offering significant opportunities for pet businesses worldwide. Pet Fair Asia has already established itself as an unmissable global meeting hub in Asia, providing a unique vantage point to understand where the future of the pet industry is headed." Tan concluded. 

UNMATCHED SCALE AND PRODUCT DIVERSITY

An all-time record of 320,000 sqm of exhibition space will host more than 2,600 exhibitors, presenting a comprehensive 360-degree showcase of pet industry products. While core segments such as food, supplies, and healthcare remain robust, Pet Fair Asia distinguishes itself by spotlighting emerging growth drivers such as functional nutrition, fresh pet diets, smart technologies, fashion, travel solutions, and human–pet co-living. These trends not only highlight the sector's diversity but also its increasing convergence with adjacent industries, unlocking new business opportunities and shaping evolving consumer lifestyles. 

Carefully curated thematic areas that showcase the future of the pet industry include: Discovery (a spotlight on innovations), Genius Hub (showcasing smart technologies), Pet Fashion Week (setting style benchmarks for furry companions), and Start-Up (nurturing fresh inspiration from a new generation of industry players).

In particular, PET FAIR SUPPLY, the co-located event dedicated to the pet industry supply chain, continues its strong expansion, with two additional halls introduced in 2026. This brings the total to 10 outdoor halls, hosting over 900 exhibitors across 70,000 sqm of dedicated space. The area will cover five core sectors: equipment, packaging, smart factory, OEM/OBM/ODM, and third-party services.

EXPANDING INTERNATIONAL PRESENCE

Pet Fair Asia is attracting unprecedented global attention, with a growing number of international companies and brands choosing the show as their gateway to the Asian market - particularly through the expansion of national pavilions. Building on the strong presence of six pavilions in 2025 - New Zealand, Japan, South Korea, Taiwan (China), the United States, and Poland - the 2026 edition is set to welcome an even broader international lineup, with new pavilions from Australia, Canada, and Thailand. This continued expansion further reinforces Pet Fair Asia's pivotal role as a global business hub, driving cross-border collaboration and advancing the development of the pet industry worldwide.

On the visitation side, international attendance at Pet Fair Asia has become a standout feature. In 2025, the event was attended by 130,000 professional visitors from China and a record of 90 other countries, with international visitation growing by more than 20%, reflecting China's rising influence in the global pet economy.  

ELEVATED B2B EXPERIENCE

This year, Pet Fair Asia is launching the VIP B2B DAY - a strategic initiative to strengthen the show's business focus. The first day of the event will be an invitation-only opening, creating a targeted and efficient environment where exhibitors and key stakeholders can connect in a quieter, more productive setting with minimal distractions. Carefully curated, this day will bring together selected local importers, wholesalers, distributors, VIP buyers, and leading media partners, fostering high-quality interactions and meaningful business exchange. International visitors, meanwhile, will continue to benefit from full access throughout all show days, with the flexibility to engage from day one. The VIP B2B Day sharpens the focus on core networking with the Chinese domestic buyers, while global participants can explore the exhibition comprehensively and at their own pace.

For more information about the show visit: www.petfairasia.com 

Media Contact: 

Ms. Aida Cuko

Tel: +86 21 6195 6042

Email: aida.cuko@globusevents.com

Ms. Manda Huang

Tel: +86 21 6195 3571

Email: manda.huang@globusevents.com

Community

apa (Asia Pet Alliance): Founded in 2019, apa (Asia Pet Alliance) is a platform powered by regional associations, societies, companies and influential individuals in the pet industry in China. It aims to establish common norms, advocate and promote the growth of the pet industry in China and the Asian region. It also facilitates the development of the pet retail industry, fosters communication and global connections, conducts researches and provides various educational and social services.

Events

Pet Fair South East Asia 2026 (5th edition, 28 – 30 October) - Bangkok International Trade & Exhibitions Center (BITEC), Bangkok, Thailand. The International Pet Industry Trade Hub in Southeast Asia. The show is co-organized in partnership with VNU Exhibitions Asia Pacific Co., Ltd.

Pet Fair South China 2026 (9th edition, 5 - 7 December) – China Import and Export Fair Complex, Guangzhou, China. The event supports the development of pet industry manufacturers, brands and distributors in Southern China provinces. 

Pet Fair Beijing 2027 (14th edition, 11 – 14 March) – China International Exhibition Center (Shunyi Hall), Beijing, China. The event supports the development of pet industry manufacturers, brands and distributors in Northern China.

Publication

 "Blue Book of the Pet Industry": Annually published by apa, "Blue Book of the Pet Industry" has gained extensive industry recognition and dissemination and has become a must-read report for pet industry professionals in China. It is a comprehensive research and analysis of the evolving pet market in China, which provides important statistics and serves as a valuable resource for understanding and forecasting the future trends within the industry.