Pet Fair Asia

Global Pet Industry Flagship Exhibition

Pet Fair Asia takes place every August at the Shanghai New International Expo Centre (SNIEC). Since its launch in 1997, the show has witnessed the rise of the Chinese pet market and maintained an impressive year-on-year growth. Its 27^th edition covered 310,000sqm of gross exhibiting space and had more than 2,600 exhibitors and 130,000 professionals from 95 different countries.

The last two days of Pet Fair Asia welcomed more than 380,000 consumers and pet lovers, which helped to increase brand awareness with end users. The 28^th edition of Pet Fair Asia returns to Shanghai on 19-23 August, 2026.

Previous highlights

Pet Fair Asia

The 28th PET FAIR ASIA

August 19-21, 2026（Trade Visitors Days）

August 22-23, 2026（Consumer Days）

Opening Time:
August 19: 09:00-17:30

August 20: 09:00-17:30
August 21: 09:00-17:30 (indoor)/19:00 (Outdoor)

August 22: 09:00-20:00 (indoor)/21:00 (Outdoor)

August 23: 09:00-15:00

Shanghai New International Expo Center No. 2345 Longyang Road, Pudong New District, Shanghai

310,000+㎡
sqm
2,600+
exhibitors
17
Indoor Halls
+
8
Outdoor Halls
130,000
Trade Visitors
95
Visiting Countries

WHY US？

Grow your business with a reliable platform
● The largest exhibition for pet supplies globally
● Over 27 years of expertise in the pet industry
● Integrated B2B trade (3 days) + B2C branding (2 days)
● Database quality and network density with no equivalent in Asia
At the heart of a fast-growing market
● China pet market size is projected to exceed RMB 320 billion (approx. USD 45 billion) by the end of 2025, growing at a rate of 4.2%
● Chinese and Asian pet markets are the fastest growing worldwide
● Shanghai is the perfect gateway to access China market
Reach international buyers
● International visitors increased by 20% + over 2024.
● East Asia (South Korea, Japan, Taiwan, Hong Kong, Macao) continues to make up the most important group of international visitors, accounting for 42.5% of the total.
● The regions that grew the most and well above the show' s average were Europe, Oceania, Middle East and South America. Australia and Vietnam entered for the first time in the top 10 visiting countries.
Country Pavilions and Thematic Areas
● Gather United States, New Zealand, Poland, Japan, South Korea, Taiwan Pavilions
● Discovery Zone - A curated showcase featuring over 500 new products and bestsellers launched in the past three months in China and worldwide
● Pet Fashion Week - This area blended human - pet lifestyle trends, setting new style benchmarks for our furry companions.
● Start-up Zone - Co-hosted with the REDnote (Xiaohongshu), this area brought together more than 50 new brands and designers, showcasing their creativity and design-driven approach.

Exciting events and summits

The 14th International Pet industry Summit——Asia CEO Summit
Asia Pet Hospital Management Conference
Asia Pet Food Summit

01Activity Introduction

The 14th International Pet industry Summit——Asia CEO Summit

The 14th International Pet Industry Summit (IPIS), themed “Navigating the Pet Economy's New Potential in a Shifting Landscape”, will gather global business leaders and experts to explore the roads to counter-cyclical growth, analyze macro-economic situation, propose the methods corresponding to the present vulnerable context and the business opportunities that AI and ESG may bring, release the latest global and Chinese pet market data in 2025 and probe into the pan-pet ecology layout. Its goal is to empower the breakthrough growth for the pet industry and create a better future for human and pet.

02Activity Introduction

Asia Pet Hospital Management Conference

The 2025 Asia Pet Hospital Management Conference plans to invite regional experts to share their insights on the trends of the pet healthcare industry, hospital management standards, AI-driven diagnosis and treatment, and regional collaborative win-win models. Furthermore, the conference will explore enhancement strategies covering pet hospital medical quality, service experience improvement, full lifecycle services, and a win-win medical channel ecosystem, thereby driving the sustainable development of the pet healthcare industry across Asia.

03Activity Introduction

Asia Pet Food Summit

The concept of pet feeding has evolved beyond simply satisfying basic hunger, moving towards a new stage of scientific nutrition and full life-cycle health management. Scientific pet care is gradually becoming an industry consensus, with more and more brands no longer settling for just “keeping pets fed”. Instead, they are continuously innovating around enhanced nutrition and health protection—from the strict selection of ingredients and meticulous formulation to the adoption of intelligent manufacturing and digital technology, skillfully integrating health and deliciousness into every meal. Whether for energetic young pets or senior companions, all can enjoy tailor-made food and attentive care.

How to get there?

By Taxi
Show the following address to your taxi driver:
上海新国际博览中心 (SNIEC)
中国上海浦东新区龙阳路2345号
LONG YANG RD 2345
By Subway
The closest metro station is less than 2 minutes walk from the exhibition center: Line 7, station “Hua Mu Road”, exit 2.
If you come from Pudong Airport (Metro Line 2 or Maglev Fast train), we recommend you to stop at Long Yang Road station and take a 5 minutes cost/time effective trip by Taxi (or 10 minutes walking) to the exhibition center.

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Global Pet Industry Flagship Exhibition

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