Pet Fair Asia 2025 Concludes with Record Scale, Redefining the Future of the Pet Economy in Asia and beyond

PRESS RELEASE – Shanghai, August 28, 2025

---------------------------------------------------------------

Pet Fair Asia 2025 Concludes with Record Scale, Redefining the Future of the Pet Economy in Asia and beyond

The 27^th edition of Pet Fair Asia closed successfully in Shanghai, solidifying its position as Asia' s premier platform for pet industry innovation. This year, the show expanded to a record 310,000 sqm, featuring 2,600+ exhibitors across 25 halls and attracting over 130,000 professional visitors from over 90 countries.  International attendance grew by more than 20%, reflecting China' s rising influence in the global pet economy.  Over the final two days, consumer and pet enthusiast attendance reached a new high of 390,000 people.

This record-breaking scale and international participation underscored strong confidence in the pet industry' s resilience and growth potential. By providing an unrivaled platform for trade and brand building, the show once again affirmed its role as a key gateway for international business into Asia' s dynamic markets.

Pet Fair Asia will return to the Shanghai New International Expo Centre from 19 to 23 August 2026. Before that, the Pet Fair Asia Network will host three regional events: Pet Fair Southeast Asia (Bangkok, 29–31 October 2025), Pet Fair South China (Shenzhen, 5–7 December 2025), and Pet Fair Beijing (19–22 March 2026). The network continues to act as a catalyst for the global pet industry, supporting Asia' s booming markets and international connections.

A TRUE INTERNATIONAL MEETING POINT

International attendance at Pet Fair Asia 2025 reached an all-time high, marking one of the standout features of this year’s edition. Beyond its traditional strong presence from the Far East (South Korea and Japan), the show saw significant growth from emerging markets such as India, Southeast Asia (especially Thailand and Indonesia), and the Middle East. South America also showed a strong momentum, supported by the growing trade relations with China and recent visa-waiver policies. With this expanded reach across emerging and major markets, Pet Fair Asia 2025 became a platform of unparalleled global opportunities.

The international convergence was further facilitated by the Pet Fair Asia International Buyer Club, which brought together more than 100 hand-picked buyers from 20 countries. Members engaged in tailored business-matching sessions with over 300 exhibitors, ensuring concrete business results, and gained deeper insights into China’s market through curated site visits across Shanghai.

GO-TO STAGE FOR PET PRODUCT AND BRAND DEBUTS IN THE ASIA-PACIFIC

The exhibition halls buzzed with innovation. While traditional categories such as food, supplies, and healthcare remained strong, emerging drivers stood out, including functional nutrition, fresh pet diets, smart technologies, fashion, travel solutions, and human-pet co-living. These trends not only showcased the sector’s diversity but also its ability to cross into adjacent industries, creating new business opportunities and shaping consumer lifestyles.

A major highlight was the DISCOVERY Zone, a curated showcase featuring over 500 new products and bestsellers launched in the past three months in China and worldwide. The inaugural Pet Fashion Week added further excitement, with high-fashion brands setting new style benchmarks for furry companions.

The show also spotlighted emerging brands and creative talent. The Start Up program, co-hosted with the Little Red Book, brought together more than 50 new brands and designers, offering a platform to connect with buyers and gain market traction. Their creativity and design-driven approach brought fresh inspiration to the show floor and highlighted the importance of nurturing the next generation of industry players.

A UNIQUE INTEGRATED PLATFORM FOR INTERNATIONAL BUSINESSES

Despite recent global economic uncertainty and challenging trade relations, the number of international companies and brands exhibiting at the show continued to grow, highlighting worldwide businesses’ need to explore new markets and opportunities. Pavilions from Japan, New Zealand, South Korea, Taiwan, and for the first time Poland and the United States, were also featured at the event.

“We were pleased to organize the first-ever USA pavilion at Pet Fair Asia 2025 with eight U.S. companies and brands represented. U.S. pet food exports to China reached a record high $300 million in 2024. We look forward to continuing to build U.S. pet food’s presence in the market.”- said Alex Blamberg, Director of the Agricultural Trade Office at the U.S. Consulate General in Shanghai.

Andrzej Juchniewicz, Chief Representative of Polish Investment and Trade Agency Shanghai Foreign Trade Office, which organized for the first time a Poland pavilion at the show, stated: “This first Poland Pavilion at Pet Fair Asia featured leading companies specializing in pet food, nutritional supplements and accessories, reflecting the diversity and maturity of Poland’s pet industry as well as its strong commitment to safety, sustainability and premium standards. Polish exhibitors engaged in numerous B2B meetings, establishing valuable connections with distributors, importers and industry professionals from China and across Asia.”

International exhibitors praised the show’s integrated approach, combining high-value B2B networking with direct-to-consumer interaction. This dual-channel model offered two key advantages: securing major international distribution deals while collecting real-time consumer insights. The approach provided immediate commercial outcomes and invaluable market intelligence, helping brands validate product-market fit and shape future strategies efficiently.

Suh Jung Ho, Secretary General of the Association of Korea Pet Product Export (AKPPE), show’s official representative in South Korea and organizer of the South Korean pavilion, added: "There were over 25 Korean companies present at Pet Fair Asia this year. This show is very important for our members. It offers access to China and many Asian countries’ distribution channels and the chance to raise brand awareness among the large number of consumers attending the event. The direct insights into consumer preferences, enables them to adapt products and marketing strategies to China’s dynamic pet market."

LOOKING AHEAD

Looking forward, Pet Fair Asia will continue to be a driving force in the sustainable development of Asia’s pet industry, promoting harmonious coexistence between pets and people. The show will also continue to enhance its professional trade focus, while enriching the experience of its growing number of trade visitors through targeted programs and activities.

The China pet market is estimated to be worth 300 billion RMB (approx. 42 billion USD) as of 2024. Growth is primarily driven by lower-tier cities, where ongoing urbanization is fueling increased pet ownership. With only 23% of China’s population currently owning a pet, there remains significant potential for international companies to expand their presence.

“Our mission in the pet industry goes beyond hosting an exhibition,” said Edwin Tan, CEO of GLOBUS Events. “We aim to inspire innovation and connect industries invested in a balanced lifestyle between humans and pets. This year’s record participation underscores the strength of the pet economy and the global community’s commitment to sustainable growth. Together with our exhibitors, visitors, partners, and millions of pet lovers in China and worldwide, we will continue to shape a healthier, sustainable and more compassionate future for the industry.”

For more information about the show visit: www.petfairasia.com

Media Contact:

Ms. Cathy Li

Tel: +86 21 6195 6042

Email: cathy.li@globusevents.com

Ms. Manda Huang

Tel: +86 21 6195 3571

Email: manda.huang@globusevents.com

About Pet Fair Network:

Community

apa (Asia Pet Alliance): Founded in 2019, apa (Asia Pet Alliance) is a platform powered by regional associations, societies, companies and influential individuals in the pet industry in China. It aims to establish common norms, advocate and promote the growth of the pet industry in China and the Asian region. It also facilitates the development of the pet retail industry, fosters communication and global connections, conducts researches and provides various educational and social services.

Events

Pet Fair South East Asia 2025 (4^th edition, 29 – 31 October) - Bangkok International Trade & Exhibitions Center (BITEC), Bangkok, Thailand. The International Pet Industry Trade Hub in Southeast Asia. The show is co-organized in partnership with VNU Exhibitions Asia Pacific Co., Ltd.

Pet Fair Asia South China 2025 (9^th edition, 5 - 7 December) – Shenzhen World Exhibition & Convention Center, Shenzhen, China. The event supports the development of pet industry manufacturers, brands and distributors in Southern China provinces.

Pet Fair Asia Beijing 2026 (13^th edition, 19 – 22 March) – China International Exhibition Center (Shunyi Hall), Beijing, China. The event supports the development of pet industry manufacturers, brands and distributors in Northern China.

Publication

 “Blue Book of the Pet Industry”: Annually published by apa, "Blue Book of the Pet Industry" has gained extensive industry recognition and dissemination and has become a must-read report for pet industry professionals in China. It is a comprehensive research and analysis of the evolving pet market in China, which provides important statistics and serves as a valuable resource for understanding and forecasting the future trends within the industry.