Asia Pet Food Summit

Date: August 20^th 09:00-17:30

The concept of pet feeding has evolved beyond simply satisfying basic hunger, moving towards a new stage of scientific nutrition and full life-cycle health management. Scientific pet care is gradually becoming an industry consensus, with more and more brands no longer settling for just “keeping pets fed”. Instead, they are continuously innovating around enhanced nutrition and health protection—from the strict selection of ingredients and meticulous formulation to the adoption of intelligent manufacturing and digital technology, skillfully integrating health and deliciousness into every meal. Whether for energetic young pets or senior companions, all can enjoy tailor-made food and attentive care.    

Agenda

Theme - Global Insights 2025

09:15-09:30 Trade Trends and Future Opportunities of U.S. Pet Food in the Chinese Market

Alexander Blamberg, Director of the Agricultural Trade Office(ATO), USDA

09:30-09:55 Global Pet Food Innovation Trends: Diversified Upgrades and Opportunities in China

Jack Zheng, Chief Growth Officer, NielsenIQ 

09:55-10:20 Western Sustainability Trends in Pet Food: Innovations Shaping the Future of Environmental Impact

Jim Lamancusa, CEO, Pet Sustainability Coalition

10:20-10:45 Rooted in the Pet Industry Chain, JD Supply Chain Finance Helps Merchants Achieve Higher Turnover

Li Guanchao, Finance Director, Corporate Finance Business Department, JD Technology

Theme - Full-cycle Nutrition and Feeding

10:45-11:10 Full Life-cycle Feeding Solutions Based on 28 Years of Global Expertise in Pet Care

Hao Chenlong, Board Director and Vice President of China Pet Foods, CEO of Wanpy

11:10-11:35 Scientific Pet-raising Gives Rise to a Transformation in Product Segmentation: Functionality, Scenarios, and Emotional Value

Dr. You Zhongming, Senior Strategic Vice President of Petpal Pet Nutrition Technology Co.,Ltd., Dean of the Petpal Pet Health and Nutrition Research Institute

11:35-12:05 Application and Prospect of Reduced Coenzyme Q10 in the Pet Field

Yu Ling, MAGInvited Guest, Reduced Coenzyme Q10 Expert, Kaneka Corporation Beijing Office

12:05-12:35 Product Dialogue - Unleashing Product Potential: A Product Revolution Driven by Evolving Health Concepts: Meeting the Consumer Demands of the New Generation of Pet Owners

Moderator:

Jessica Shen, China FMCG Sales Lead, NielsenIQ 

Panelists:

Guoqian Zhang, R&D Director, Mars Pet Nutrition China

Huang Li, General Manager, BILE

Lv Shaojun, Co-founder, NOURSE 

Joanne Sun, Senior Nutrition Expert, Blue Buffalo Pet Foods (General Mills)

Theme - Fresh Pet Food

14:00-14:25 Fresh Food Revolution in Pet Food Industry

Eva Xu, Co-founder, Pet & Fresh

14:25-14:50 Cold Chain Focus: How Will the Pet Food Supply Chain Be Reshaped?

Liu Yu, Senior Fresh Produce Supply Chain Expert, Senior Expert Consultant of Cold Chain Logistics Committee of CFLP

14:50-15:30 Panel Discussion：Will Pet Fresh Food Be the Next Industry Trend?

Moderator:

Yu Laoshi, Brand Officer of Matchwell Group, Founder of E&FRESH

Panelists:

Mike Pond, Founder and Former Director, Prime 100

Joy Xu, CEO, Fassner(Guangzhou)Intelligent Technology Co.,Ltd

Alex Sun, Founder, Oneseventh

Theme - Functional Ingredients

15:30-16:00 Dr. Shiguang Yu, Global Pet Nutr and Appl Director, dsm-firmenich

From the continuous optimization of plant-based proteins to the historic commercialization of cultivated meat, and from the rapid growth of insect protein to the targeted application of fermentation-derived proteins, how are novel protein ingredients driving innovation and evolution in pet food?

16:00-16:30 Dairy Application: Research of A2-type Cow's Milk in Pet Health

Huang Feng, General Manager of Pet Food Department, Yuexiu Dairy

Theme - Quality Manufacturing

16:30-17:00 From Pasture to Bowl: Why Meat Source Management Determines Pet Food Quality

Liu Jie, Brand Consultant, Safiyy

17:00-17:30 Reconstruction and Symbiosis: The Value Chain Revolution of China's Pet Economy

Wang Yingchun, Chairman, Fubei Pet Food

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