The 14th International Pet Industry Summit——Asian CEO Summit

Date: August 19th 13:00-18:00

Language: Chinese and English

The 14th International Pet Industry Summit (IPIS), themed “Navigating the Pet Economy's New Potential in a Shifting Landscape”, will gather global business leaders and experts to explore the roads to counter-cyclical growth, analyze macro-economic situation, propose the methods corresponding to the present vulnerable context and the business opportunities that AI and ESG may bring, release  the latest global and Chinese pet market data in 2025 and probe into the pan-pet ecology layout. Its goal is to empower the breakthrough growth for the pet industry and create a better future for human and pet.

Agenda

Theme - Global Trade Landscape

Global trade regulations remain in flux, with tariff barriers tightening and loosening in cycles, and policy adjustments swinging back and forth like a pendulum-charactenized by high uncertainty and frequent volatility. In the face of this situation, how can enterprises move beyond passive reactions to become truly proactive, anticipating and preparing for changes in advance? How can they make the most of policy windows to build highly resilient defensive systems, effectively hedge against risks, and successfully navigate through different market cycles?

13:10-13:40 Keynote Speech: Response Strategies to New Global Trade Landscape

Harry Zhang, National Lead, International Trade & Customs, Supply Chain, KPMG China

13:40-14:20 CEO Panel Discussion:Strategic Decisions for Pet Enterprises Amidst Global Trade shifts

Moderator:

Zoe Zuo, General Manager of Seek Pet Group

Panelists:

Juan Xu, General Manager of Royal Canin China

Michael Lou, Chairman of World Pet Association, Founder of Patchwork Pet

Qin Hua, Chairman of Gambol Pet Group Co.,Ltd. , Founder of Myfoodie & Fregate 

Xue Yuanchao, Chairman and President of Tianyuan Pet

Guo Weixue, Founder and CEO of PETKIT

Harry Zhang, National Lead, International Trade & Customs, Supply Chain, KPMG China

14:20-14:50 Trend Report: China Pet Industry Annual Report 2025

Benny Hao, Vice President of apa, Owner of Pet Industry Collaboration and Incubation Academy

14:50-15:10 Keynote Speech: Supply Chain Innovation and User Value Creation - Efficiency Advancement and Experience Upgrade in Pet Industry

Jia Maomao, General Manager, Pet Business Department, Retail Business Group, JD.COM

Theme - Loneliness Economy& Emotional Value

SCI studies have shown that the happiness brought by cats and dogs is comparable to an annual salary of 650,000 RMB! As the fifth long economic wave collides with an increasingly atomized and lonely society, has the pet economy already become a trillion-level, emotion-driven industry? Emotional value may become the greatest dividend—how can we transform emotional connections into commercial value and user loyalty, build a new pet economy, and stand out in a highly competitive market? 

15:10-16:10  Keynote Speech: Emotional Solace in the Loneliness Economy- New Growth Pathways in the Era of Emotional Value

MIURA ATSUSHI, Renowned Social Observer, Founder of Culture Studies, Japan's Leading Market and Consumer Research Company, Japanese Best-selling Author

Theme - AI + Pet Industry

AI is evolving from general-purpose models toward industry-specific applications, becoming a core engine driving improvements in social efficiency and creativity. How can pet industry enterprises move beyond simply using AI to optimize operations, and truly transform it into a driver of innovation and a source of strategic advantage? At the same time, will this AI-driven shift in mindset reshape competitive boundaries, introduce cross-industry competitors, and ultimately disrupt the current market landscape? 

16:10-16:25  Keynote Speech: From Insights to Leadership: How Can Enterprises Transform Emotional Value into lnnovation Momentum?

Arvin Sun, Founder& CEO, Traini

16:25-17:00  Panel Discussion: How to Harness the Power of Al to Reshape Corporate Business Logic?

Moderator:

Benny Hao, Vice President of apa, Owner of Pet Industry Collaboration and Incubation Academy

Panelists:

Arvin Sun, Founder& CEO, Traini

Jeff Chen, Co-founder, Chief Executive Officer, Ucloudlink Group Inc.

Luo Bin, Founder, Chairman and CEO, Chengdu Tommi Technology Co., Ltd. 

Chen Li, Chairman of Chongqing Qi Algorithm Company

Lin Tan, Entrepreneurship Practice Mentor, Peking University HSBC Business School

Jia Tong, General Manager, Shenzhen Xiaowen Intelligent Medical Care

Theme - Human-Pet Intergration Cross-Industry Vision

With the development of the pet economy, the commercial forms of human consumption are being precisely replicated in the pet world. This business model of the "parallel universe of humans and pets" is creating a trillion-level new blue ocean in the pet industry. How can enterprises cross-border inject mature business models from the human consumption field into the pet industry.

17:00-17:20  Cross-Border Perspective:  Fresh Food Commitment: Human Consumer Trends Enlightens Pet Food Evolution

Isaac Hou, Founder of Pet & Fresh

Theme - Full Life Cycle Health Management

With the continuous expansion of pet-owning population and the in-depth popularization of scientific pet care concepts, the pet industry is entering a new era of full lifecycle health management. How can enterprises focus on the health needs of pets throughout their lifecycle, seize the opportunity of fine feeding, innovate functional nutrition, expand medical care service ecosystems, embrace new opportunities in new retail channels, and continuously innovate products and services to empower efficient and sustainable business growth? 

17:20-17:40  Panel Discussion: How Can Enterprises Ride the Trend of Lifecycle Health Management, Embrace Fine Feeding, Innovate Functional Nutrition, and Reconstruct a New Paradigm for Sustainable Business Growth?

Moderator:

Dr. Liu Lang, President of apa, Chairman of the Pet Industry Branch of China Animal Agriculture Association, Vice President of Chinese Veterinary Medical Association

Panelists:

François Gergaud, Business Executive Officer, Nestlé Purina Petcare Greater China Region

Ganesh Ramani, General Manager, Mars Pet Nutrition China 

Wei Zhao, Head of Companion Animal business of Zoetis China

Theme - Growth Potential of Non-Standardized Demands

Pet food and standard pet supplies have made the mainstream market a fiercely competitive "red ocean," with intensifying price wars and rampant homogenization. However, outside the spotlight, personalized, customized, and service-oriented "non-standard" demands are rapidly emerging. Could this vast blue ocean become the next growth engine for the pet industry? How can companies accurately identify, effectively reach, and better serve these non-standard demands to achieve differentiated breakthroughs? 

17:40-18:00  Panel Discussion: Non-standard Blue Ocean: The Entry and Layout of Cross-Industry Enterprises 

Moderator:

Kai Sha, Head of Pet Business, Xiaohongshu E-commerce

Panelists:

Shawn Yu, Founder & CEO of GiGwi Brand

Willison, Italy VICINO Head of Vicino Brand China

 Cui Jie, Head of Digital & eCom Asia and General Manager, Blueair China

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