Abstract
A record 89,278 visitors attended Pet Fair South China in Shenzhen at the start of December. As part of GLOBUS Events’ Pet Fair Network, one of the world’s largest pet industry platforms, the show concluded Network’s 2024 calendar. Pet Fair Shanghai, Pet Fair Southeast Asia and Pet Fair Beijing also recorded all-time high visitor and exhibitor numbers this year.
The 8th edition of Pet Fair South China took place in Shenzhen on 6-8 December and welcomed more than 350 exhibitors representing over 2,000 brands and covering 50,000 sqm (almost 540,000 sq. feet) of gross exhibiting space. Larger in scale than the previous edition, the show was visited by 89,278 trade visitors and consumers, marking a new record. Its 9th edition will return to Shenzhen again on 5-7 December, 2025.
Pet Fair South China serves the Greater Bay area in Southern China. Together with two other regional events - Pet Fair Beijing and Pet Fair Southeast Asia (Bangkok) - the Pet Fair Network serves the growing pet industry in China and the broader Asia region with targeted events. Pet Fair Asia, the Network’s flagship event, is held annually in Shanghai and is one of the world’s largest pet shows.
The unique Pet Fair Network acts as a catalyst for the global pet industry, allowing businesses to tap into the enormous opportunities offered by Asian markets.
“The growth of Pet Fair Asia and its expansion, not only in China but also in other Asian markets, is a testament to the continuous growth of the pet industry in this region,” said David Zhong, Founder and President of Globus Events / Pet Fair Asia. “These markets, and in particular, China, remain resilient and dynamic, and bring to the industry fascinating innovations and trends. The vast range of products and solutions presented at our shows make them unique for pet industry players worldwide,” he concluded.
Pet Fair Asia takes place every August at the Shanghai New International Expo Centre (SNIEC). Since its launch in 1997, the show has witnessed the rise of the Chinese pet market and maintained an impressive year-on-year growth. Its 26th edition earlier this year, and largest to date, covered 300,00sqm (over 3.2 million square feet) of gross exhibiting space and had more than 2,500 exhibitors and 124,000 professionals from 91 different countries. Of particular note was the 41.8% increase over 2023 in international attendance, which, for the first time, accounted for 10% of total trade visitors, making the show more international than ever.
The last two days of Pet Fair Asia welcomed more than 380,000 consumers and pet lovers, which helped to increase brand awareness with end users. The 27th edition of Pet Fair Asia returns to Shanghai on 20-24 August, 2025.
In October 2024, Pet Fair Southeast Asia held its third edition at BITEC in Bangkok, Thailand, reaffirming its reputation as Southeast Asia’s leading B2B international pet show. Co-organized by Globus Events and VNU Asia Pacific Co. Ltd., this expanding show brought together more than 400 exhibitors from 32 countries and more than 10,000 trade visitors from 81 countries. The 4th edition of Pet Fair Southeast Asia returns to Bangkok on 29-31 October, 2025.
Lastly, Pet Fair Beijing, held every February, is the first procurement platform in the calendar year for China’s pet industry. With GLOBUS Events recent acquisition of a majority interest in China Pet Expo (CPE), also located in Beijing, both shows will merge under the Pet Fair Asia Beijing brand to become China’s second largest pet show. The upcoming combined expo is scheduled to take place on 27 February – 2 March 2025.
Pet Fair is an important platform in GLOBUS Events’ portfolio, which includes other leading co-organized events exhibition brands, such as DOMOTEX Asia/CHINAFLOOR, R+T Asia, TCT Asia, VIV Select China, and Salone del Mobile.Milano Shanghai.
For more information on Pet Fair Asia visit： https://en.petfairasia.com/
For more information on GLOBUS Events visit：https://www.globusevents.com/en
About Pet Fair Network:
Events
Pet Fair Asia Beijing 2025 (27 February – 2 March 2025, Beijing, China) –China International Exhibition Center(Shunyi Hall) , Beijing, China. The event supports the development of pet industry manufacturers, brands and distributors in northern China.
Pet Fair Asia 2025 (20-24 August 2025, Shanghai, China) - Shanghai New International Expo Centre (SNIEC). The flagship event in the Network, Pet Fair Asia is the largest exhibition for the pet industry in Asia Pacific and a world leading innovation hub.
Pet Fair Southeast Asia 2025 (29 – 31 October 2025, Bangkok, Thailand) - Bangkok International Trade & Exhibitions Center (BITEC), Bangkok, Thailand. The International Pet Industry Trade Hub in Southeast Asia. The show is co-organized in partnership with VNU Exhibitions Asia Pacific Co., Ltd.
Pet Fair Asia South China 2025 (5-7 December 2025, Shenzhen China) – Shenzhen World Exhibition & Convention Center, Shenzhen, China. The event supports the development of pet industry manufacturers, brands and distributors in Southern China provinces.
Community
apa (Asia Pet Alliance): Founded in 2019, apa is an innovative platform powered by associations, societies, companies and individual professionals of the pet industry in Asia. It focuses on the China pet industry and, at the same time, aims to unite the entire Asian pet market, with the purpose to establish common norms for the industry and promote its growth and healthy development.
Publications
“Blue Book of the Pet Industry”: Annually published by apa, "Blue Book of the Pet Industry" has gained extensive industry recognition and dissemination and has become a must-read report for pet industry professionals as well. The book has been translated into English for distribution in overseas pet markets, with the purpose to assist the continuous integration of China's pet industry into the global academia and researches.
2022-11-07
