Pet Fair Asia 2026 Sets the Stage for the Future of Asia’s Pet Industry

PRESS RELEASE – Shanghai, August 14, 2026

---------------------------------------------------------------

Pet Fair Asia 2026 Sets the Stage for the Future of Asia' s Pet Industry

Record-breaking scale, a new VIP B2B Day, stronger international participation, 

and dedicated innovation and sustainability initiatives position Pet Fair Asia 2026 as a key platform for the next phase of global pet industry growth.

Pet Fair Asia - Asia' s leading international pet industry hub - will open its doors at the Shanghai New International Expo Centre (SNIEC) from 19 to 23 August 2026 for its 28th edition. The show will set a new record with a fully sold-out exhibition space of 320,000 sqm, bringing together more than 2,600 exhibitors from China and over 30 countries worldwide. This year will also see a record number of international country pavilions, featuring exhibitors from Japan, South Korea, Thailand, New Zealand, Canada, the United States and Poland. 

Buyers across the full spectrum of pet products and services can explore exhibitors and their products through the online exhibitor list: https://links.petfairasia.com/v2hcU6iA

Building on its 2025 edition, which attracted more than 130,000 professional visitors from China and 90 other countries, Pet Fair Asia 2026 is seeing record international interest and pre-registration. International business connections will be further strengthened through the participation of over 100 selected international buyers in this year’s International Buyer Club, taking part in guided tours and pre-arranged business meetings with more than 300 exhibitors. 

Co-located events will broaden the show' s coverage of the pet industry ecosystem. PET FAIR SUPPLY will expand to 10 halls, occupying 70,000 sqm and bringing together over 900 exhibitors across equipment, packaging, smart factories, OEM/OBM/ODM and third-party services. PET FAIR ASIA VETERINARY will occupy two halls covering 35,000 sqm, showcasing developments in veterinary medicine, animal health and professional healthcare solutions. 

David Zhong, Founder of Pet Fair Asia, said: "Pet Fair Asia has evolved far beyond a showcase of products. It is now a strategic platform connecting the global pet industry with the opportunities, innovation and supply-chain capabilities of China and Asia. This year' s initiatives are designed to deliver greater value and more tangible business outcomes for exhibitors and buyers. Ultimately, we want Pet Fair Asia to be where the industry comes together not only to do business, but to identify what comes next and help shape the future of the global pet economy."

A New Era for Business: VIP B2B Day

A major feature of the 2026 edition is the VIP B2B Day, transforming the opening day into a dedicated, invitation-only business environment focused on high-value connections and commercial opportunities. Chinese importers, wholesalers, distributors, VIP buyers, industry influencers and media partners are invited by the organizer and its partners, as well as participating exhibitors, to access the show on the first day. International visitors will have full access throughout all three business days, allowing global buyers to engage with exhibitors from the opening day while benefiting from the enhanced B2B environment.

The initiative marks another step in Pet Fair Asia' s evolution into strong result-driven business platform, helping exhibitors connect with the right buyers and focusing on the quality rather than the quantity of visitors during the B2B days. 

Showcasing the Next Wave of Pet Industry Innovation

Pet Fair Asia 2026 will look beyond traditional product categories to reflect the industry's growing convergence with technology, lifestyle, design and wider consumer trends. Fast-growing areas including functional nutrition, fresh pet diets, smart technologies, pet fashion, travel solutions and human–pet co-living will receive greater attention.

The World Premier Selection will showcase more than 100 breakthrough products making their exclusive global debut at Pet Fair Asia. Selected for their industry leadership, technological advancement or design excellence, these products will give buyers and visitors an exclusive first look at innovations not yet seen elsewhere, offering a glimpse into the products and ideas set to shape the next generation of the pet market.

DISCOVERY zone will feature more than 200 innovative products, while GENIUS HUB will spotlight smart technologies transforming pet care and lifestyles. Pet Fashion Week will explore the intersection of pets, fashion and lifestyle, and Start-Up Zone moves into a new dedicated hall, providing an expanded platform for emerging designers, entrepreneurs and brands.

Sustainability in Action: EcoPaws Asia

Sustainability will take a prominent role through the debut of EcoPaws Asia, developed with guidance from the Pet Sustainability Coalition (PSC). The programme has already generated strong exhibitor interest, with more than 200 products submitted for consideration.

EcoPaws Asia will recognize sustainability leadership across the Asian pet industry and help buyers identify companies making meaningful progress in environmental and social responsibility. Selected exhibitors will receive enhanced visibility, including "Must-Visit" recognition, while the EcoPaws Asia Showcase Area will present more than 20 hand-picked environmentally responsible products and innovations.

By bringing sustainable products and companies into the spotlight, EcoPaws Asia aims to connect sustainability with the wider industry agenda around innovation, manufacturing and long-term growth, while giving buyers greater access to responsible solutions.

Co-location with VIV Select China: Unlocking More Cross-Sector Opportunities

VIV Select China, a flagship event in the VIV Worldwide series, will take place simultaneously with Pet Fair Asia at the Shanghai World Expo Exhibition & Convention Center (SWEECC), just a 15-minute drive from the Pet Fair Asia venue. Complimentary shuttle buses will connect the two venues, making it easy for visitors to experience both events in a single trip.

This joint initiative brings together professionals and experts from the pet, livestock, animal health, and feed-to-food industries, creating new opportunities for cross-sector collaboration, knowledge exchange, and business development.

VIV Select China is jointly organized by Globus Events, the organizer of Pet Fair Asia, and VNU Exhibitions Europe.

For more information about the show visit: www.petfairasia.com

Media Contact: 

Ms. Cathy Li

Tel: +86 21 6195 6042

Email: cathy.li@globusevents.com

Ms. Manda Huang

Tel: +86 21 6195 3571

Email: manda.huang@globusevents.com

Community

apa (Asia Pet Alliance): Founded in 2019, apa (Asia Pet Alliance) is a platform powered by regional associations, societies, companies and influential individuals in the pet industry in China. It aims to establish common norms, advocate and promote the growth of the pet industry in China and the Asian region. It also facilitates the development of the pet retail industry, fosters communication and global connections, conducts researches and provides various educational and social services.

Events

Pet Fair South East Asia 2026 (5th edition, 28 – 30 October) - Bangkok International Trade & Exhibitions Center (BITEC), Bangkok, Thailand. The International Pet Industry Trade Hub in Southeast Asia. The show is co-organized in partnership with VNU Exhibitions Asia Pacific Co., Ltd.

Pet Fair South China 2026 (10th edition, 11 - 13 December) – China Import and Export Fair Complex, Guangzhou, China. The event supports the development of pet industry manufacturers, brands and distributors in Southern China provinces. 

Pet Fair Beijing 2027 (14th edition, 11 – 14 March) – China International Exhibition Center (Shunyi Hall), Beijing, China. The event supports the development of pet industry manufacturers, brands and distributors in Northern China.

Publication

 "Blue Book of the Pet Industry": Annually published by apa, "Blue Book of the Pet Industry" has gained extensive industry recognition and dissemination and has become a must-read report for pet industry professionals in China. It is a comprehensive research and analysis of the evolving pet market in China, which provides important statistics and serves as a valuable resource for understanding and forecasting the future trends within the industry.